The conversation-based pricing model will expand from two (user- and business-initiated) to four conversation categories. WhatsApp is changing its pricing module from two conversation categories to four from June 1, 2023. New WhatsApp Business Conversation Models Template messages need to be pre-approved by WhatsApp. Consumers, too, have come to depend on them for a variety of needs. Many businesses find such template messages to be powerful for communication, as it allows businesses to set up a set flow of communication for customers. Here’s your go-to recipe to create great WhatsApp message templates. They are a useful, efficient, and time-saving form of communication on WhatsApp. However, template messages are formats sent to those who opt to receive messages from your business. Or if a user follows up on a sale, or a customer care issue. It lasts for 24 hours in the context of the most recently received message.Īn example of a session message is if a user asks you for more information about a product. A messaging session starts when your business receives a message. Session messages are those sent and received in response to a message initiated by the user. These are Session Messages and Template Messages. Understanding Session Messages and Template Messagesįor the WhatsApp Business API, there are two types of messages. Before we get into this, it’s important to be clear about the types of messages for WhatsApp Business. Each provider has varying rates.īesides, there is also a charge for messages sent by WhatsApp. And so working with such a provider means a set-up and monthly costs. The API works with authorised third-party software, from a WhatsApp Business Solution Provider. You get scalability, flexibility, and dedicated enterprise features to meet your needs. The WhatsApp Business API can turbocharge the experience. This means higher levels of trust and engagement.
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